Phone Call Tracking
We often hear people say... "my cart abandonment emails are not only sending people back to their carts to finish their purchases, but we are getting more phone calls from those emails too!"
So, we just added a new feature that allows you to track the number of inbound phone calls from your recovery emails. So now you can better estimate just how much revenue your campaigns are driving through prospects who call in looking for more information about your products before buying.
Once enabled, you will see the phone tracking metrics on your dashboard:
To enable this feature, just email support at
New Weekly Report
We've made some major updates to our weekly report email! Now, you will see your total recovered revenue metric across all of your campaigns and a breakdown by channel (email, SMS, web push).
You will also see which campaigns you aren't using yet so you can request to get them activated and start recovering even more revenue!
At the bottom of the email, we are also including a Conversion Boosters section to give you a list of other features you may not be using (and missing out on!). Finally, If you want to see our development roadmap or request a feature, you can just click on the "View Feature Requests & Development Pipeline" button at the bottom of the email.
Web Push Browse Campaigns
Now you can use web push notifications to target users who have visited product pages, not just users who have abandoned their shopping cart. Since web push doesn't require email-opt in, you will have a much larger pool of users to target with this notification type. To get started with this new campaign, go to Campaigns > Web Push Notifications and then click the "Browse Notifications" tab.
Email Editor Updates: New content blocks and hide on mobile/desktop option
We've made some changes to our email editor to give you even more flexibility while designing your emails. Here are the updates:
1) Menu content block
- The menu block is a handy feature create text-based navigation interfaces, while mantaining a fantastic experience when rendered on mobile devices. The image below shows an example of a basic horizontal menu on the desktop version and the mobile icon version as well.
2) Icons content block
- With Icons, you can create new layouts mixing icons and images with text, without the constrictions of row structures. A few examples include bullet points, ratings, logos, or property amenities and services, like in the example below.
3) Hide on mobile or desktop
- With this new option, you have the ability to hide an element on desktop or mobile devices. This is very usful for more complex designs. To use this option, select an element and scroll down to the bottom of the properties sidebar to the "Hide on" section.
Reports API
We have just updated our API to include data from our main reports (send queue, send archive, recovered orders, and unsubscribes). The API is accessible via a simple URL endpoint and returns data in JSON format. You can see more information here - Reports API help doc.
Browser Tab Abandonment Notifications
There will always be distractions that keep your shoppers from pulling the trigger right away. Browser Tab Notifications improve retention & conversion by monitoring when your shoppers open a new tab, and changing the state of your favicon, title & even emitting a chime to remind your easily-distracted shoppers to come back and complete their purchase.
To enable this feature, go to your settings page and click on "Tab Abandonment".
In the below screenshot you'll see how when a user leaves your site (eg: opens up a new browser tab), after a short delay, they will see the title text of the tab change and hear an audio sound (optional).
Saved Email Templates
We made some updates to the builder that make it super easy to copy & reuse email templates throughout multiple campaigns on your account! Now, after you create the perfect email, you can use it again for a different email in your sequence or campaign with the click of a button :)
To use this feature, click the "edit email" button from the email settings page, then click the "Choose a Different Template" button. This will give you the option to start a new template or choose an existing email as your template.
Web Push Notifications are here!
Web push notifications are a great way to boost your results, by sending simple abandoned cart notifications directly to the device the shopper was using when they abandoned.
These perfectly timed & personlized reminders catch the attention of your visitors where they spend the most time. No need to worry about GDPR compliance, open rate, bounces or spam filters!
SMS Recovery Campaigns are here!
We recently launched our SMS (text) campaigns! Considering that over 50% of carts abandoned are on a mobile device, you can now recover even more would-be lost orders with these powerful campaigns. To get started, just navigate to Campaigns > SMS Notifications.
New Dashboard Design
With the launch of our two new campaigns (SMS and Web Push) we've updated our dashboard to include metrics by channel in their own separate modules. Now, not only can you can see the total revenue recovered across all campaigns, but broken out by each channel/campaign as well.
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